Using Reviews To Choose A Reliable Residential Roofing Contractor
Online reviews can be a helpful tool when you're trying to choose the right contractor, but they can also be misleading if you don't know exactly what to look for. Here are a few tips for using reviews to find a great contractor.
Check the Number of Reviews
In order to get a good sample size with reviews, you want to make sure that there are at least 10 reviews to read through. If there are less than that, it could mean you're dealing with a new business, or that the contractor hasn't been very active about promoting their online presence. Neither of these has to be a dealbreaker, but it will mean that you need to talk more with the contractor to test whether they know what they're doing. You'll need to research the topic well enough to hold an informed conversation with your residential roofing contractor. And you'll probably want to get photos of work they've done in the past to verify that it is high quality and neat.
Evaluate the Spread of Reviews
When you look at reviews, it's also a good idea to look at the spread of reviews. If the contractor has many reviews, it's likely that at least a few of them will be negative. No contractor can make every single customer happy if they've been in business for a long time. If you do see that the contractor has all positive reviews, check to see if the tone is realistic. If they look like they were all written in the same tone and with flowery language, it's time to investigate how legitimate these reviews are.
Look for Reliable Accounts
There are a few tools online where you can enter a website name and see how real the reviews are. The site can scan for language that is used often in fake reviews. These tools may also spot common "fake review" accounts. They are a good tool to use when you're wondering whether reviews are completely reliable.
Analyze Reviews for Red Flags
If you've gotten this far, you might want to take a closer look at the negative reviews. Again, any good contractor may still have a few negative reviews. What you're looking to see is that these negative experiences were handled reasonably by the company. For example, did they try to make amends with the customer or give a partial refund? Was the work done responsibly? If so, this is still probably a residential roofing contractor you can trust.
For more information, contact a business such as Dean Roofing Company.